Pricing Insights
The Pricing Insights application empowers Lion Nathan National Foods sales staff from across Australia and New Zealand with the ability to upload pricing strategies to a central location and evaluate the effectiveness (or ineffectiveness) of those strategies. Lion Nathan National Foods pricing strategists from across Australia and New Zealand can then provide constructive feedback on those pricing strategies, creating a centralised knowledge base upon which future pricing strategy decisions can be made.
To provide a simple and effective way of capturing the data, we developed a SharePoint Publishing Website that uses a set of customised content templates and web parts. Using SharePoint as a platform to deliver this application ensured that low-level features such as security management and typically data CRUD (Create-Read-Update-Delete) functions did not have to be implemented as they were already supplied out-of-the box. This ensured that allocated budget resources were directly spent on the parts of the application that delivered the highest business value, such as the capture and sharing of key pricing insights.